Listing Quality — Get Better Performance

 

Research has shown there are certain key pieces of information travellers look for when they search for a holiday rental - and it's all there in your listing scorecard.

 

Your listing scorecard offers immediate feedback and personalised recommendations on how to improve your listing. Check it regularly to make sure your listing has everything travellers need to book.


View my listing scorecard on HomeAway

 

Your listing scorecard components:

Response score*

Responding quickly is extremely important to turning enquiries into bookings: research shows that 57% of travellers looking to book a holiday home will go somewhere else if they haven’t gotten a response back in 24 hours***. That’s why there is a response score on your scorecard.


Soon, your response score will also be visible to travellers on your listing so they have an idea of what to expect when making an enquiry. 


How it's calculated

Your response score will be calculated after five enquiries, and will be updated with each new enquiry using the ten most recent enquiries. It will be calculated using the following two factors:
 

  • Response time: The typical amount of time between receiving an initial enquiry and replying to the traveller.
  • Response rate: The percentage of your last ten enquiries to which you have responded.
     

Calendar*

Having an accurate calendar lets travellers know if your property is free for their dates, so they’re more likely to enquire. Update your calendar frequently to save them time and make sure you keep getting high-quality enquiries. For maximum credit in your listing quality score, you must update your calendar for each listing at least once every 30 days. If your calendar isn’t updated at least every 60 days, your listing may be hidden from searches where travellers enter specific dates. If you have multiple listings that you currently manage via the PM Dashboard, talk to your Account Manager about software integrations to make managing your calendars easier. 

Update my HomeAway calendar.

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Photos

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Travellers like to know what to expect when renting a holiday home, so upload up to 24 well-staged, up-to-date photos to each listing. And make sure they’re big – for best results, we recommend 1024x768 pixels. Otherwise they can look grainy or blurry on some computer screens.

Update my HomeAway photos. 


Quotable Rates*

Creating quotable rates gives you more flexibility in pricing and ensures travellers searching for properties get an accurate price quote. It also means your property appears when they search by rate. If you're using software to update your listings you will receive full credit for integrated rates in your listing quality scorecard at all times. Note: listings with integrated rates cannot provide an instant quote to the traveller. 


Set up HomeAway quotable rates.

Learn more about quotable rates.


Reviews

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The more reviews you have (and the more recent they are) the better! Over 85% of travellers have told us that reviews written within the last two years are more helpful.** Make sure your guests have a great experience because having lots of positive reviews helps you get more bookings. You should try to get at least 12 reviews and even when you get there, never stop collecting them to make sure you always have recent ones on your listing. 


Go to HomeAway reviews.


Location

Make it easy for travellers to find you in a map search by making sure we have a valid address. This means an address is a format that is common for the country the listing is located in. You can check it by going to Google Maps or Bing Maps to make sure the address is in the format for those map tools. Don’t worry; we won’t share your exact address on your listing


View my location details on HomeAway.

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*Listing quality information for Integrated PMs (IPMs) using other software to manage bookings:

  • IPMs receive full credit for calendar by integrating calendars or updating calendar every 30 days
  • IPMs receive full credit for rates by integrating rates or setting up quotable rates 
  • IPMs currently cannot be measured on responses. This will show as not yet eligible in your listing scorecard. You will have the ability to self select response time in the interim. 

**Based on a survey conducted in March 2012 to 2,199 travellers who inquiried on HomeAway or VRBO.

***Based on a survey conducted in March 2014 to 414 travellers who inquired on HomeAway or VRBO.